Projects

Product work, end to end.

Each project shows how I move from problem to validated solution · research, PRDs, roadmap, and stakeholder communication.

FinTech·Product Manager·4 Weeks

HoldAm

Escrow-based payments for Nigerian social commerce.

HoldAm is a Product Management capstone project focused on solving trust issues in Nigerian social commerce through an escrow-based payment platform featuring secure payments, shipment tracking, and dispute resolution.

4-Week Journey
  • W1 · Research · Surveyed 60+ social commerce users to define the trust gap.
  • W2 · Scope · Defined MVP features, drafted the PRD, and mapped core flows.
  • W3 · UX Flows · Designed the transactional user flows and escrow triggers.
  • W4 · Launch · Developed the product launch plan and presented stakeholder wireframes.
Targeted Impact
  • Metrics · Target a 30% reduction in checkout abandonment due to disputes.
  • Core Asset · Self-resolving dispute flow targeting <5% operational overhead.
  • Key Lesson · Overcomplicating the dispute flow kills user retention. Transparency is key.
Frameworks & Analysis

Product Thinking & Teardowns

Frameworks & Analysis

Frameworks, teardowns, and structured product thinking

A curated collection of industry teardowns and engineering frameworks across diverse platforms. Features deep-dives into data routing architecture, behavioral empathy mapping, and core systems requirements engineering.